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In the Media
Text
Articles
Text
Podcast & Video
TIME OUT
16.11.21
"The sculpture is a collaboration between artist Billie Achilleos, WaterBear and MUD Jeans"
LONDON EVENING STANDARD
16.11.21
“Messy, the Cop Ness Monster, is aimed at raising awareness of the polluting effects of denim"
ITV
16.11.21
''A sculpture dubbed the “Cop Ness Monster” has been unveiled in London to raise awareness of climate change"
INDEPENDENT
16.11.21
" ‘Cop Ness monster’ sculpture made from jeans unveiled in London"
GET INSPIRED BY LIGHT
08.11.21
“You can be one hundred percent circular"
THE BUSINESS OF FASHION
08.11.21
''Brands ranging from global giant Levi’s to tiny MUD say they are closer than ever to solving this problem."
WHICH?
08.11.21
"MUD Jeans - the top scorer in Europe"
SOURCING JOURNAL
08.11.21
“The goal for 2023 is to have 90 percent of products
feature between 20-40 percent PCR cotton”
GROEIVOER
08.11.21
''Bert is open, to the point and always working on the next step"
TEXTILMITTEILUNGEN
03.08.21
"Mud Jeans – Best For The World"
BEDROCK
02.08.21
“Good News: dit Nederlandse jeansmerk is uitgeroepen
tot duurzaamste ter wereld”
J'N'C
29.07.21
''Mud Jeans mit ‚Best for the World’
Titel ausgezeichnet''
FASHIONUNITED
23.07.21
"Mud Jeans behoort bij de vijf procent best scorende B-Corpbedrijven"
DUURZAAM
22.07.21
"Het enige circulaire jeansmerk ter wereld behoort bij de 5% beste scorende B Corps."
FONK
22.07.21
''MUD Jeans door B Corp benoemd tot Best for the World"
ELLE
06.06.21
"Zo kies je de perfecte straight
jeans, met behulp van"
TALKIESMAGAZINE
29.05.21
“De perfecte fit heeft een high rise en een perfecte rechte pijp, zodat je benen er langer uit zien.”
FASHIONCHICK
25.05.21
''Anouk Yve lanceert capsule
collectie met MUD Jeans''
FASHION NETWORK
12.05.21
''Ikea joins forces with Mud Jeans
to recycle denim!''
HOUSE BEAUTIFUL
11.04.21
''KEA launches KLIPPAN sofa covers made
from recycled denim''
LIVINGETC
09.04.21
''IKEA has collaborated with MUD Jeans to give
the KLIPPAN sofa a stylish twist''
THE NETHERLANDS AND YOU
12.05.21
''Dutch and English professionals active
in circular solutions connect and inspire!''
ELLEN MACARTHUR FOUNDATION
11.04.21
''Joining the dots: climate change
and the circular economy'
ELLE
09.04.21
''De iconische KLIPPAN bank van IKEA krijgt
een modern hoesje: van gerecyclede jeans!''
FSHIONUNITED
03.05.21
''MUD Jeans vindt nieuwe vertegenwoordiger
in modeagentschap Refind Fashion''
TSH UNRAVELS
13.04.21
''Unravelling
Circular Businesses'
ASN BANK
22.03.21
''Deze duurzame jeans zijn de ‘perfect fit’
voor iedereen''
INDEPENDENT
22.04.21
''Earth Day: The sustainable clothing and
accessories brands to know''
INFO.TRENDWATCH
14.04.21
''IKEA partners with MUD Jeans to create
recycled denim sofa covers''
SOURCING JOURNAL
19.04.21
''Celebrate Earth Day
in Sustainable Jeans''
THE GOOD GOODS
26.03.21
''Circularité, économie circulaire dans la mode » de quoi parle-t’on réellement?''
FONK
15.04.21
''Fairphone, MUD Jeans en Naïf in de Finale
Coolest Dutch Brands 2020''
SOURCING JOURNAL
09.04.21
''Mud Jeans Inches Closer to Sustainability
Goals with Undyed Collection''
DUURZAAMONDERNEMEN.NL
24.03.21
''MUD Jeans lanceert circulair
Undyed Denim''
FASHIONUNITED
08.04.21
''Mud Jeans en Ikea bundelen krachten en
lanceren duurzame bankhoes''
VOGUE
09.04.21
''Wij voorspellen: deze IKEA bank met denimhoes
gaat in één klap uitverkopen''
FASHIONUNITED
10.03.21
''MUD Jeans proves that circular
entrepreneurship is the future''
FONK
07.03.20
''Waarom MUD Jeans het enige circulaire
jeansmerk ter wereld is''
FASHIONUNITED
04.01.20
''Podcast: Mud Jeans over een 100 procent
circulaire broek''
COSMOPOLITAN
23.02.21
'50+ high quality ethical and sustainable
clothing brands''
JAN
23.02.20
''10 duurzame Nederlandse kledingmerken die sustainable én stijlvol zijn''
HET PAROOL
22.02.20
''Vier keer
circular''
RTLZ
22.02.21
'Nieuwe techniek om kleding te recyclen''
RTL4
22.02.20
''Nieuwe techniek om kleding te recyclen''
THE STRATEGIST
12.02.20
''What Are the Best Sustainable Denim Brands?''
ABN AMRO
05.02.21
''Duurzaamheid en communicatie cruciaal
voor PaaS-bedrijf''
FASHION FROM SCRATCH
10.12.20
''MUD Jeans is one of the pioneering
fashion companies''
THE MINIMALIST VEGAN
25.08.20
''50+ high quality ethical and sustainable
clothing brands''
BBC
05.01.21
"Can doughnuts save the planet?"
TALKIES MAGAZINE
27.11.20
"Vier duurzaamheid op Black Friday"
JNC-NET.DE
27.11.20
"Green Friday means Friyay"
CNET
27.11.20
"This Black Friday, sustainable fashion is
the new black"
MARIE FRANCE
27.11.20
"29 jeans tendance pour se sentir à l’aise
et sexy pendant le confinement"
SOURCING JOURNAL
18.11.20
"Nudie, Mud Jeans Earn ‘Rockstar’ Accolades in
New Transparency Report"
LINDA.NL
19.11.20
"3 X Duurzame jeansmerken van
Nederlandse bodem"
REMAKE
02.11.20
"2020 Transparency
Report"
ELLE
02.11.20
"Duurzame denim neemt vogelvlucht: Nederland
gaat steeds meer jeans recyclen"
TEXTILIA
02.11.20
"Fysieke winkel minder populair, duurzaamheidsprijs
voor MUD Jeans, PostNL groeit door
online bestellingen"
FINANCE INNOVATION
02.11.20
"MUD Jeans benoemd tot
Sustainable Retailer of
the Year"
EMERCE
02.11.20
"MUD Jeans benoemd tot
Sustainable Retailer of
the Year"
SO CREATIE
23.09.20
"MUD Jeans benoemd tot Sustainable
Retailer of the Year"
DE ONDERNEMER
30.10.20
"MUD Jeans streeft Zeeman voorbij als
meest Sustainable Retailer of the Year"
DUURZAAM ONDERNEMEN
30.10.20
"Mud Jeans voted ABN AMRO Sustainable Retailer
of the Year 2020-2021"
DISCOVERMAG BY FRESHLABELS
23.09.20
"Save the jeans from the dump. Send them on"
SÜDDEUTSCHE ZEITUNG
23.08.20
"Mode zum Mieten"
JNC-NET.DE
18.08.20
"Die Mineral Dyed Jeans von MUD Jeans"
SUSTAINABLE FASHION MATTERZ
17.08.20
"Colorwashing Check:
Is Levi's Greenwashing?"
NPO RADIO 1
12.08.20
“Saving the environment
with dirty jeans”
ELLE.COM
11.08.20
“Dit is de prachtige upcycled jubileumcollectie van Zalando en Ronald van der Kemp”
GOOD ON YOU
10.08.20
“Top 10 Sustainable Fashion Brands
Leading the Circular Economy"
MARIE CLAIRE
10.08.20
“Here Are 8 Sustainable Denim Brands
Everybody Should Be Adding To Cart”
INDEPENDENT.CO.UK
31.07.20
“12 best sustainable men’s clothingbrands:
The fashion labels to know”
EL CONFIDENCIAL
29.07.20
Van Son: "La moda pasó de ser un medio de expresión a una industria de usar y tirar.”
FASHION UNITED
07.07.20
“15 nachhaltige Initiativen der Mode
branche im Juni 2020”
TROUW.NL
28.07.20
“Een milieuvriendelijke spijkerbroek,
kan dat wel?”
ECO AGE
29.06.20
“The Next Generation Innovations
Making Fashion More Sustainable”
SCALABLE IMPACT
25.06.20
"How to consume responsibly: innovative
business models driving impact "
TEXTILWIRTSCHAFT.DE
22.06.20
“Mud Jeans liefert Öko-Bilanzen
für alle Produkte”
FASHION UNITED
19.06.20
“Wie wirkt sich eine Jeans auf die Umwelt aus?
Mud Jeans macht es vor”
SPORTSWEAR INTERNATIONAL
19.06.20
“Radical thoughts on sustainable
denim – Part 2”
GOOD ON YOU
12.06.20
“The Ultimate Guide to Sustainable Jeans
and Ethical Denim”
BUSINESSWEEKLY TAIWAN
11.06.20
“循環生活:
衣”
DEBETEREWERELD.NL
08.06.20
“MUD Jeans is een van de
fair fashion pioniers”
SOURCING JOURNAL
28.05.20
“100% Post-Consumer Recycled Cotton Denim
Is in Mud Jeans’ Future”
RADIO CIRCULAIR
28.05.20
“3 x de erkenning 'Goed Circulair Product', nieuws met
Petra Kerste en nog veel meer!”
GOOD ON YOU
26.05.20
“MUD Jeans: Embodying the
Circular Economy”
PEBBLE MAG
11.08.20
“20 Best Ethical Clothing Brands
In 2020”
FASHION UNITED
03.04.20
“De wereld staat stil en toch kunnen we juist
nu samen in beweging komen”
SO HEALTHY
18.03.20
“Journée mondiale du recyclage, ces marques
qui se mettent au green”
HETKANWEL.NL
05.03.20
“Waar moet je op letten bij het kopen
van een (nieuwe) spijkerbroek?”
NH NIEUWS
27.02.20
“Feest: 'groene droom' van Huizer Lucas Mol
al een jaar werkelijkheid”
MARIE FRANCE
26.02.20
“Jeans éthiques : 7 marques pour un
shopping éco-responsable”
LE MONDE
25.02.20
“A Picassent, dans la PME espagnole
qui recycle les vieux jeans”
TROUW.NL
08.02.20
“Dragen we straks alleen nog circulaire spijkerbroeken? Dit Nederlandse bedrijf hoopt van wel"
GOOD BRAND GURU
07.02.20
“Why Every Fashion Buyer Should Go to
Berlin and Visit NEONYT Trade Show.”
S MODA - EL PAÍS
07.02.20
“En busca del vaquero perfecto y sostenible:
10 marcas que lo están haciendo bien.”
THE GUARDIAN
05.02.20
“Choose vintage, avoid stretch: how to
wear jeans sustainably”
CHANGE NOW
04.02.20
“BIG NEWS! The official aftermovie of this
magical 2020 edition is now out!”
LUXIDERS
28.01.20
“A New Decade for Sustainable Fashion
at Neonyt 2020”
YOUR LITTLE BLACK BOOK
28.01.20
“5 X Duurzame winkels die écht
leuk zijn in Nederland”
VOGUE.NL
28.01.20
"De mooiste sustainable denimmerken
om nu te shoppen"
GOOD ON YOU
20.12.19
"The 2019 Ethical Fashion Naughty
and Nice List"
SOURCING JOURNAL
20.12.19
“How a Decade of Stretch, Skinny and Sustainability
Changed the Denim Industry”
PEPPER MYNTA
20.12.19
“Fair fashion Jeans - Unsere liebsten
Bio Denim Marken”
STYLE IN PROGRESS
15.12.19
“Sustainability:
Unendliches Potenzial”
MARKETING TRIBUNE
27.11.19
“Mud Jeans verhoogt zijn prijzen
op Black Friday”
FASHION UNITED
26.11.19
“On Black Friday MUD Jeans increases prices
as a signal against over-consumption”
VOOR DE WERELD VAN MORGEN
26.11.19
“Black Friday: duurzame acties en
circulaire tegenhangers”
FASHION UNITED
25.11.19
“Mud Jeans opent eerste fysieke
lease-shop”
GOOD ON YOU
01.11.19
“Our Favourite Vegan
Fashion Brands”
FASHION UNITED
29.10.19
“Deze drie modemerken gebruiken duurzame,
innovatieve jeanslabels”
THE MICHIGAN DAILY
16.10.19
“The case for sustainable
fashion”
SUBLIME - JOIN THE GROOVE
08.10.19
“Een goede spijkerbroek is als een goede wijn... met de jaren wordt hij beter! 🍷 👖 ”
DISCOVER BENELUX
15.10.19
“Fashion Picks:
October 2019”
BE GREEN
15.10.19
“Mode einfach grüner
leben”
DE ZEEN
24.09.19
“Six fashion brands making the industry
more sustainable”
MEDIA INFO GROEP
03.09.19
“Oude jeans wordt
nieuwe jeans”
HET PAROOL
08.09.19
“Circulaire jeans: lease ook eens
een spijkerbroek”
ELLE.COM
23.07.19
“FF snel over: dit initiatief gaat de
jeanswereld hervormen”
ECOTEXTILE
18.07.19
“Zalando expands 'sustainable
fashion' choice”
SPORTSWEAR INTERNATIONAL
17.07.19
“Can a charity make jeans production
more responsible?”
DUURZAAM ONDERNEMEN
17.07.19
“Make Fashion Circularlaunches the
Jeans Redesign”
FASHION UNITED
17.07.19
“Ellen MacArthur Foundation lanceert nieuwe
richtlijnen voor jeansproductie”
BIO MARKET INSIGHTS
08.07.19
“MUD Jeans receives cash boost to develop
‘100% recycled denim jeans’ next year.”
JUST STYLE
08.07.19
“Sustainability underpins Tunisia
jeans sourcing success”
SPORTSWEAR INTERNATIONAL
05.07.19
“Review Neonyt: Growth continues as labels set
sights on sustainability”"
FIBRE 2 FASHION
04.07.19
“MUD Jeans gets 1 M euros from
Doen Participaties, PDENH”
THE GUARDIAN
01.07.19
“Rental jeans and recycled swimsuits – six
revolutionary fashion brands”
ECOTEXTILE
28.06.19
“Mud Jeans: Cash boost means ‘100%
circularity’ by 2020”
TEXTILWIRTSCHAFT.DE
27.06.19
“Investoren stecken 1 Mio. Euro
in Mud Jeans”
ECO WARRIOR PRINCESS
26.06.19
“Circular Denim Brand MUD Jeans Raises
Investment of One Million Euros”
SPROUT.NL
25.06.19
“MUD Jeans gaat voor 100 procent gerecyclede
spijkerbroek, kan opschalen met 1 miljoen groeigeld”
DUURZAAM BELEGGEN
25.06.19
“Nederlands Mud Jeans krijgt €1 mln voor
volledig gerecyclede spijkerbroeken”
RETAILTRENDS.NL
25.06.19
“Mud Jeans wil 100 procent gerecyclede
spijkerbroek en krijgt 1 miljoen euro”
HOLLAND CIRCULAR HOTSPOT
25.06.20
“MUD Jeans – recycling jeans, a world
without waste”
FASHION UNITED
25.06.19
“Mud Jeans krijgt investering van 1 miljoen voor
ontwikkeling volledig gerecyclede jeans”
TEXTILIA
25.06.19
“MUD Jeans krijgt een miljoen voor 100
procent gerecyclede jeans”
MANNEN MODE
25.06.19
“MUD Jeans investeert miljoen in
gerecyclede spijkerbroek”
TROUW.NL
23.04.19
“Verpakkingstroep door online shoppen?
Niet met deze uitvinding”
CNBC
15.02.19
“Jeans you can lease instead of buying? How
fashion is coming to terms with sustainability”
JUST STYLE
28.11.18
“MUD Jeans gains Nordic Swan
Certification”
JAN MAGAZINE
27.11.18
“Spijkerbroek wassen? Zo onderhoud je je
spijkerbroek het beste”
SOUL STORES
27.11.18
"Duurzame jeans: ze bestaan en deze
ontwikkelingen maken het mogelijk"
SOURCING JOURNAL
28.11.18
"This denim brand just earned the "Holy Grail" of
Eco Clothing Certifications"
LN KNITS
05.11.18
“Knit of the Month:
Lazy Lesley”
MANAGEMENT IMPACT
17.10.18
“De eerlijke spijkerbroek
van MUD Jeans”
SOURCING JOURNAL
15.10.18
"MUD Jeans steps up circularity efforts by
joining Ellen McArthur Foundation"
FLUX MAGAZINE
15.09.18
“3 forward-thinking menswear brands
you should know about”
STATE OF FASHION
22.08.18
“State of Fashion 2018: Searching
for the new luxury”
INDEPENDENT.CO.UK
19.08.18
“Is clothing rental the secret to making
fashion sustainable?”
SUSTAINABLE LIFESTYLE CONSULTANT
24.07.18
“Do you envision a world without waste?
You can start with a pair of jeans”
ESSENTIAL RETAIL
29.06.18
“Retail Ramble podcast: MUD Jeans
on sustainable fashion”
WEARME.FASHION
19.05.18
“The Smart
Issue”
LUSTER MAGAZINE
18.05.18
“MUD Jeans: Reciclaje vestido
de denim”
STYLIGHT
29.04.18
“Why we love this sustainable
jeans brand”
MY GREEN CLOSET
19.04.18
“How Old Clothes Can Become New Clothes:
Textile Recycling
EUROPE 1
15.03.18
“Circuits courts - Et si la consigne faisait
son grand retour ?”
LUZERNER ZEITUNG
22.02.18
“SLOW FASHION: Böse Jeans,
gute Jeans”
BNR.NL
15.02.18
“MUD Jeans en Erik
schoppen”"
ZOOMING.TV
10.01.18
“The selfless jeans”
NOMAD MAGAZINE
22.12.17
“MUD Jeans: where a beautiful lotus flower grows”
EAT PURE LOVE
20.11.17
“Lease of recycle je jeans, dat is wel zo duurzaam!”
LËTZEBUERGER JOURNAL
28.10.17
"Für immer Blue Jeans"
NOVA - IL SOLE 24 ORE
27.10.17
"Il jeans in sharing diventa immortale"
YICAI GLOBAL
27.10.17
“Everlasting Blue Jeans”
L’ÉCONOMISTE
27.10.17
“Des blue jeans
éternels”
BUSINESS DAY
27.10.17
“Leasing clothes — a crazy concept, or
a good fit for the future?”
HANDELSBLATT
25.10.17
“Jeans zur Miete? So ökologisch
kann Kleidung sein”"
RETAIL TRENDS
25.08.17
“Zo wil Mud Jeans de
denimrommel opruimen”
CLIMATE NEUTRAL GROUP
10.06.17
“De alchemie van circulaire
innovatie”
JUSTINE KEPT CALM AND WENT VEGAN
09.04.17
“Aus Alt mach Neu: Pimp your Jeans
in 10 Minuten!”"
RETAIL TRENDS
06.03.17
“Mud Jeans voor het eerst
winstgevend”
RENAULT TV
02.03.17
“Renault Life met Bert van Son:
Duurzame jeans #49”
METRO NIEUWS
13.12.16
“Nederlands jeansmerk laat jou
de prijs bepalen”
CIRCLE ECONOMY
16.11.16
“MUD Jeans: Designing the ultimative
pair of recyclable jeans”
MOCHNI
25.10.16
“Clothing With A Flow: What Is A
Circular Fashion Economy?”
B THE CHANGE
03.10.16
“MUD Jeans’ Bert van Son Wants You to
Lease Your Next Pair of Jeans”
HUFFPOST
14.09.16
“Why This Company Wants You To Fall In Love
With People’s Old Jeans”
CNBC
02.08.16
“A Sustainable Solution to Guilt
Free Denims”
ETHICAL STYLE HUNTER
27.07.16
“ESH guide to good
denim”
TEXTILE BEAT
07.07.16
“Mud Jeans are circular”
MANGO & SALT
11.07.16
“Bourgeois Bohème x MUD Jeans”
HARPER’S BAZAAR
04.07.16
“10 duurzame merken die op je lijstje kunnen”
CMO.COM
28.06.16
“How MUD Jeans engages customers
in a circle economy”
REFINERY 29
15.06.16
“If Your Jeans Are Cheaper Than This, You’ve
Got A Problem”
TEXTILIA
09.06.16
“MUD Jeans start met duurzame
verpakmethode”
HELLAUT
10.03.16
“Let’s do things differently. And let’s do it with fun
Meeting Danique from MUD Jeans”
ECOTEXTILE
23.02.16
“Mud Jeans targets one million
jean sales”
VIMEO
20.02.16
“Think & Drink: Interview with Mud Jean’s
CEO, Bert Van Son”
MUD JEANS INTERNATIONAL B.V
.
18.02.16
“Lease A Jeans explained”
JUSTINE KEPT CALM AND WENT VEGAN
04.01.16
“Let me be your boyfriend, with MUD JEANS”
CSRTIST.COM
18.11.15
“The B Series: You Are What You Lease"
URGENDA
13.11.15
“Walkshow dag 12 'Mode':
The Climate Miles - Urgenda”
HUFFPOST
25.08.15
“H&M Is Offering $1 Million Prize For New
Recycled Clothing Ideas”
GOOD GOOD THINGS
20.08.15
“Guilt free consumption: is it
possible?”
TEXTILE NETWORK
26.06.15
“Circular Economy – from utopia
to reality”
HUFFPOST
09.09.14
“Green Is Not Enough: How to Make an Earth
Friendly Brand Stand Out”
THE EUROPEAN COMMISSION
23.07.14
“Moving Towards a Circular
Economy”
THE GUARDIAN
10.07.14
“Five new ways the circular economy can
build brand experience”
ZEIT.DE
02.07.14
“Die
Abo-Jeans”
THINK THE EARTH
15.04.14
“オランダ発「リースジーンズ」
という発想”
THE GUARDIAN
31.03.14
“Textiles manufacturers can't avoid circular
economy principles forever"
SÜDDEUTSCHE ZEITUNG
22.01.14
“Pulli zu
mieten”
HELLO BIZ
10.01.14
“Une société propose de louer des
jeans en leasing”
FRANKFURTER ALLGEMEINE
09.12.13
“Die Jeans zum Mieten”
EMERCE
09.12.13
“De toekomst van logistiek: behoud van grondstof”
LES ECHOS
20.11.13
“Mudjeans: la location de jeans pour mieux recycler”
ELLEN MCARTHUR FOUNDATION
15.11.13
“Pioneering a lease model for organic
cotton jeans”
DUURZAAM BEDRIJFSLEVEN
22.10.13
“#DWARSBOOM: Mud Jeans introduceert het
leasen van duurzame kleding”
LA TRIBUNE
04.04.13
“« Zéro déchet », le credo de
l'économie circulaire"
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