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Cookies in the factory







During the festive month December, we have collected an amount of money to surprise the factory workers in Tunisia. Website visitors were asked the question whether they wanted to keep a €20,- discount themselves or whether they wanted to give the €20,- away to the people in Tunisia who make our jeans. With the collected money, we have bought presents to surprise the 300 factory workers at Yousstex. Wondering what we’ve bought the workers? Stroopwafels of course. After all, there is only one recycled cookie with a Dutch heritage. Recycled, because stroopwafels were originally made from leftover cookie crumbs. Enough about stroopwafels, we weren’t there to bribe them with Dutch cookies. We were actually in Tunisia to hand them over a MUD designed little can of stroopwafels together with a New Year’s Resolution written on one of the colourful cards. The cards were written by you, our customers. And, of course our Denim Expert discussed the latest MUD Jeans as you can see on the photo.


As you can imagine, the factory workers were very happy with some genuine attention from the people behind the fabrics. What we figured again is that Yousstex is an amazing factory. The workers are all very open and talkative and always in for a joke. At the cutting department, they were so enthusiastic about the Stroopwafels, that they were trying to talk us into giving more. They were convinced they needed more stroopwafels in order to perform their jobs well! A different kind of fuel you might say. Overall, everybody was happy to receive a hand-written card as you can see in the picture below.

At the embroidery department, everybody was in full-swing working on jeans for various customers. It doesn’t happen very often, but the workers turned off their machines. The noise of the 12 machines was so overwhelming and of course also this department did not want to miss out on their personal cards and stroopwafels.


We were again happy to see that the factory, that is audited by the Fair Wear Foundation, Young Designer Program, is in such good shape. The factory meets all the eight labour standards. These Labour Practices are based on internationally recognised standards, which have been set through tripartite negotiation, you can find them here. The last photo is a picture of the bus in which the workers are picked up early in the morning and brought home in the afternoon.

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Project landscape






While we were planning our Recycle Tour to Valencia, we met Tom and Gabi in Amsterdam, back then, planning their PROJECT: LANDSCAPE. “We can do a photoshoot for you, anywhere in the world,” is what they basically said. After sharing many travel stories we said yes to this amazing plan for a shoot in what turned out to be Mexico. Their idea for the project started two years before, in Ecuador. While they hiked the Chimborazo volcano in a beautiful moonlike landscape Gabi said: “This is where I want to set up a photoshoot!” At the time they did not make this dream a reality, but later when they got home they started thinking about how to make this happen. Only one answer came up: “We have to leave everything behind, travel to the most beautiful landscapes and start a life as digital nomads.”


So how does it work? Simply said, fashion brands can send over their clothes, they pick them up, street cast  models and set up a shoot. Tom and Gabi noticed that a lot of people loved the idea and got inspired by the concept. That gave them all the positive energy and the push thee needed to set a date and go for it. Currently, Tom and Gabi are on the road and living the digital nomad life. They finished the MUD shoot and from both sides it was a huge success. They received the jeans in Cancun and spotted the locations. We decided to go for one ‘beach’ location and one ‘city’ location. The travellers they streetcasted to be a model for a day where excited to be part of the project. It al worked out perfectly!


It’s 100% proven that the concept works and that Tom and Gabi can deliver beautiful fashion images. Tom and Gabi are now contacting new brands to join PROJECT: LANDSCAPE and show them the unique value they can deliver. Gabi and Tom are openminded about their future travel destinations and let it all depend on where the fashion brands take us for their photoshoots. 


Meeting like minded people with an urge to discover the world is definitely what we like at MUD Jeans. Tom and Gabi decided to live their nomad life for at least a year but when it al works out well and brands are still interested, they might do another year and extend PROJECT: LANDSCAPE on another continent! We wish them all the luck in the world and truly recommend any brand to join the project. Luckily our collaboration hasn’t ended here. A fun follow up of our shoot in Mexico will be shared with you soon.