Cotton growth

 Fast fashion is  the clothing  equivalent of  fast food 

– First things first. It all starts with cotton growth. Cotton has the nickname ‘a dirty crop’. Just 2.4% of the world cultivated land is planted with cotton, yet it accounts for 24% of the world’s insecticide market and 11% of sale of global pesticides. Therefore it is the most pesticide-intensive crop grown on the planet.

All MUD Jeans contain post-consumer recycled denim and organic cotton. Current recycling techniques cause fibres to lose strength, and therefore limit jeans to containing 40% recycled content. However, MUD Jeans aims to design jeans made of 100% recycled denim.

It’s our goal to use the type of cotton that has the least impact on the environment and allows farmers to have a living wage. Ultimately we strive to use recycled cotton only for obvious reasons – to reach this we are working with several partners on techniques that enable us to increase the use of recycled cotton in our jeans and knits.

sustainability-mud-jeans-cotton-growth-tabel

“Fashion is the largest industry for water consumption, sustainability is crucial.”