The Nordic Swan Ecolabel

We know there’s a jungle of certifications out there, and sometimes it’s hard to know which ones to trust and pick, even for us as a brand. That’s why we’re certification-skeptics here at MUD Jeans. Over the last one and a half years, however, we’ve been working towards a certification, we’ve been dreaming of since a long time. The holy grail of Scandinavian clothing certifications: The Nordic Swan Ecolabel.

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9 of 10 Nordic consumers know the Nordic Swan Ecolabel and half of these look for it when they shop.

The Nordic Swan Ecolabel evaluates a product’s total lifecycle from raw material to waste or in our case recycling, taking into account environmental impact in each part of the supply chain. As a company we had to go through an extensive internal audit of one and a half years to dive into the details of our production processes and materials, from the recycled cotton to the dyeing and we even had to test our zippers!

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Almost the whole collection, in this case 41 models, of MUD Jeans are officially certified with the Nordic Swan Ecolabel.

It rarely happens that a company can certify so many products in such a short period of time. This is mainly due to our transparent and flexible supply chain and structured way of using materials. We work with one fabric mill and one garment supplier. We don’t strive to only make one part of our jeans circular and sustainable but we look at the bigger picture.

What we have learnt
  • Due to the process of acquiring the Nordic Swan Ecolabel we have switched to even more sustainable buttons which are 100% recyclable, we can now start-up a recycle process for these as well.
  • This process has offered us 100% insight in our supply chain.
  • That we are blessed to have such a flat, clear and relatively short supply chain. This is how it was possible for us, as a very small company, to obtain this certificate.
  • This process confirmed how sustainable we actually are. From not using any plastic polybags to eliminating the use of potassium permanganate to using waste as a resource.

Textiles which have the Nordic Swan Ecolabel also provide a better working environment, since they are also tested for material health. Material health means that the resources and materials used in a product are safe for the consumer and everyone who gets in touch with them in the supply chain. In this way we are directly creating a better working environment for our factory colleagues.