Seasonless by nature
Denim was invented as workwear to be worn each and every day, all year round. Geared to be protective, comfortable and durable, seasons just don’t fit into the denim calendar.
Favourites never go out of fashion
– neither do our jeans
Slow and steady wins the race
Seasons prescribe a rhythm of newness and put pressure on suppliers. A seasonless collection means a steady flow of work for our suppliers and takes away the stress caused by short deadlines related to seasons. We’re glad to see some big players like Gucci join the ‘new trend’ of seasonless fashion.