Best for the World - Environment
In 2020, MUD Jeans completed its B Corp re-certification with a whopping 124.7 points. This year, we have been recognised by the B Lab as one of the businesses that are 'Best for the World' in their category of Environment once again. With this award, MUD Jeans is recognised as a brand with one the highest verified scores in the environment category. This recognition is given to companies that are leading the way towards a more sustainable and regenerative planet by putting their impact on the air, climate, water, land and biodiversity first in their business practices.
The ultimate proof we are going in the right direction
2022 was not the first year that MUD Jeans was recognised as 'Best for the World'. This year was made even more special by the fact that we were recognised as such for the fifth time! MUD Jeans was ultimately founded to provide a sustainable alternative to the environmentally harmful practices of the denim industry. And to us, this recognition is the ultimate proof that we are on the right track.
Actions speak louder than words
MUD Jeans was able to achieve this score due to its action driven performance. As a circular business, one first big step is taking responsibility over our own waste. By collecting our old jeans to make new jeans we ensure that our materials are valued and don't end up in a landfill or incinerated causing further environmental impact. We make circular material decisions, and only work with suppliers that match our social and environmental standards.
The cherry on top is our Lifecycle Analysis (LCA). Every year, we measure the environmental impact of our jeans. With these values we report on our goals, strategise, and set new targets. This approach keep us focused on continuous improvement. Thanks to all of this, we know that our MUD Jeans consume 94% less water and emit 75% less CO2 than the industry standard.
We are beyond happy to be recognised as one of the Best for the world B Corps in 2022! Let's keep going!