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The growth of a circular company
– How it all began the story
about Mud Jeans.
As a 23 year old Bert van Son, CEO of MUD Jeans moved to China to work in the textile industry. His 30 years experience in the fashion industry made him see the impact fast fashion has on the environment and its factory workers and made him believe that there is an alternative way.
In 2013 he introduced Lease A Jeans, an innovative approach to offer guilt-free consumption. MUD Jeans allows customers to shop guilt free and do good for the environment, while looking fashionable and modern. Therefore, the company won several awards, such as the Sustainability Leadership Award and the Peta Vegan Awards.
Maybe you want to learn how customers think about MUD Jeans, go to Reviews.
LEASE OR BUY
USE & RETURN
We don’t want
you to keep those unworn jeans
– To us
it doesn’t make sense to keep the jeans you don’t longer wear in your wardrobe. Nor does it make sense to throw them away. We all know that our resources aren’t unlimited, that’s why we most of all have to be smart. The circular economy comes with a solution. In the circular economy waste is seen as a source of growth to make something new.
We like the idea. That’s why we create new jeans from our old jeans. The best part is that we make an environmental impact by cutting back on resource consumption. MUD Jeans is the only brand that works completely according to the principles of the circular economy.
Want to know more about MUD Jeans and recycling? Watch a video of the recycle process, filmed during The Recycle Tour past May, or read about the 6 steps below.
First of all the metals are being cut out of the jeans. Because we don’t have leather patches but printed ones, only the zippers and rivets have to be cut. Now the jeans are ready to be recycled.
The old MUD Jeans are pulled apart and shredded into small pieces through a long way of machinery. And then processed back to cotton fibres that will be used later on.
After the jeans have been shredded they are blended with virgin cotton, for strength and performance and are spun into new yarns. This all takes place at Recover, near Valencia.
When the cotton fibres were ready, the next step is done by Tejidos Royo. The yarns are dyed using Indigo colour and water. A water purifier is used to clean the water after the process.
The real magic. This is were the cotton enters a high-tech (and very loud) place in the factory where special machinery weaves the yarns into one denim cloth.
6. Quality check
Finally the brand new denim is carefully checked for any defects. During the final inspection the fabric is checked on visual defects and any hazardous chemicals.