Our Story

Our Story

We all know that our resources aren’t unlimited. This is why we have to be smart, and at the same time don’t forget to have fun. That’s why we are exploring the world, to stay well-informed and to keep you inspired. 

The growth of a circular company

– How it all began the story
about Mud Jeans.

As a 23 year old Bert van Son, CEO of MUD Jeans moved to China to work in the textile industry. His 30 years experience in the fashion industry made him see the impact fast fashion has on the environment and its factory workers and made him believe that there is an alternative way.

In 2013 he introduced Lease A Jeans, an innovative approach to offer guilt-free consumption. MUD Jeans allows customers to shop guilt free and do good for the environment, while looking fashionable and modern. Therefore, the company won several awards, such as the Sustainability Leadership Award and the Peta Vegan Awards.

Maybe you want to learn how customers think about MUD Jeans, go to Reviews.

Circular design


In the circular economy products are designed to be reused easily.  That’s why we don’t use leather labels, but printed ones instead.


We don’t use conventional cotton. Our mills are BCI and GOTS certified. Also, we are a member of the Young Designer Programme of Fair Wear Foundation.


Worn out jeans are shredded, cut into pieces and blended with virgin cotton This is how a new denim yarn is born.


Lease a jeans and become a member of the MUD community. Or just buy them directly online or in one of the stores.


Returned jeans are upcycled and sold as unique vintage pairs. The jeans are named after the former user.


Your adventures shape the character of (y)our jeans. Take them wherever you go, but send them back at the end of use.

We don’t want
you to keep those unworn jeans

– To us

it doesn’t make sense to keep the jeans you don’t longer wear in your wardrobe. Nor does it make sense to throw them away. We all know that our resources aren’t unlimited, that’s why we most of all have to be smart. The circular economy comes with a solution. In the circular economy waste is seen as a source of growth to make something new. 

We like the idea. That’s why we create new jeans from our old jeans. The best part is that we make an environmental impact by cutting back on resource consumption. MUD Jeans is the only brand that works completely according to the principles of the circular economy.

Want to know more about MUD Jeans and recycling? Watch a video of the recycle process, filmed during The Recycle Tour past May, or read about the 6 steps below.

1. Cutting

First of all the metals are being cut out of the jeans. Because we don’t have leather patches but printed ones, only the zippers and rivets have to be cut. Now the jeans are ready to be recycled.

2. Shredding

The old MUD Jeans are pulled apart and shredded into small pieces through a long way of machinery. And then processed back to cotton fibres that will be used later on.

3. Spinning

After the jeans have been shredded they are blended with virgin cotton, for strength and performance and are spun into new yarns. This all takes place at Recover, near Valencia.

4. Dyeing

When the cotton fibres were ready, the next step is done by Tejidos Royo. The yarns are dyed using Indigo colour and water. A water purifier is used to clean the water after the process.

5. Weaving

The real magic. This is were the cotton enters a high-tech (and very loud) place in the factory where special machinery weaves the yarns into one denim cloth.

6. Quality check

Finally the brand new denim is carefully checked for any defects. During the final inspection the fabric is checked on visual defects and any hazardous chemicals.