MUD Jeans ✕ Van Gogh Museum®
MUD Jeans ✕
Van Gogh Museum®
LIMITED EDITION CAPSULE
Introducing you to: MUD Jeans, the world’s first circular denim brand. We are on a mission to change the polluting fashion industry with fair factories and circular production. In this journey we seek partnerships with like-minded others. Hello Van Gogh Museum®!
Introducing you to: MUD Jeans, the world’s first circular denim brand. We are on a mission to change the polluting fashion industry with fair factories and circular production. In this journey we seek partnerships with like-minded. Hello Van Gogh Museum®!
Together, we created a capsule collection from recycled denim. The collection consists of various models of jeans, a denim jacket, kimono and a sleeveless denim vest. The apron and bag are available in the museum shop, the rest is available on this webshop.
All items feature lasered details such as the handwriting and sentences from Van Gogh's letters and embroidered back prints of Van Gogh's masterpieces Almond Blossom and Self-portrait with grey felt hat.
The collection is based on a shared passion for a beautiful planet and a belief in a better future.
’Having hope for better times should not be a feeling but a doing in the present.’
’Having hope for better times should not be a feeling but a doing in the present.’
Vincent van Gogh to his brother Theo
July 22 1883
Introducing Our Hemp Denim
We have merged intricate artwork with forward-thinking technology and design. Each piece contains 30% hemp fibers that perfectly co-exist with the 20% recycled post-consumer denim and 50% organic cotton.
Our goal is to celebrate better times ahead by creating good jeans that allow a positive future for the generations to come. Fine details such as the green and orange ‘V’ stitch on the jeans in this collection represent this shared believe, green representing nature and orange a colour of action.
Van Tyler jacket & Van James jeans
Van Rose jeans
Van Wilma jeans
Van Easy jeans
The collection partly (30%) consists of hemp fabric, a revolutionary and very durable fabric. Hemp can grow in many ecosystems, no irrigation systems or pesticides are needed as simple rainwater will do the job. This means that more hemp can be grown without disturbing vulnerable terrain.
The collection partly (30%) consists of hemp fabric, a revolutionary and very durable fabric. Hemp can grow in many ecosystems, no irrigation systems or pesticides are needed as simple rainwater will do the job. This means that more hemp can be grown without disturbing vulnerable terrain.
The collection is created by production partners that ensure an honest and safe production process and use Cradle2Cradle indigo dye. Our Turkish partner Calik Denim recycled old jeans into a new fabric. This new fabric was remade into this capsule collection by the experts at Yousstex International, in Tunisia.
The collection is created by production partners that ensure an honest and safe production process and use Cradle2Cradle indigo dye. Our Turkish partner Calik Denim recycled old jeans into a new fabric. This new fabric was remade into this capsule collection by the experts at Yousstex International, in Tunisia.
We give customers the opportunity to return their worn jeans free of charge, keeping the materials in our circular loop.