Get in the loop

Send us your old jeans and win

To create the MUD Jeans ✕ Van Gogh Museum Capsule Collection, we need your jeans. Your jeans will be recycled into fashionable pieces of art. Send them by requesting a free return label below.

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Exclusive tour

Private museum tour

You can also win a private museum tour that you can join with a friend. We will pick 15 winners* by 1st June 2022.

*The randomly selected winner will be notified by e-mail.



Join the journey and see how we're using your old jeans to create this collection


Step 1
Collecting old jeans

Step 2
Recycling old jeans, take metals off

Step 3
Calik Denim in Turkey dyes the yarns

Step 4
Fabric arrives at Yousstex in Tunisia

Step 5
Yousstex makes trials for best results

Step 6
Social photoshoot of the final products

Step 7
Sending the jeans to Active Ants warehouse

Step 8
Official launch & first access


Inspired by his letters


The collection was inspired by one of Van Gogh’s letters



‘Having hope for better times should not be a feeling but a doing in the present.’

Vincent van Gogh to his brother Theo, 3 March 1881


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Get first access 

Leave your details below to receive a special e-mail* with first access to The Van Gogh Museum.

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This collaboration was developed with support of Calik Denim. Just like MUD Jeans & Van Gogh Museum who believe in pioneering innovation, they also lead with innovation in producing fabrics by combining recycled cotton & hemp with heritage denim.


© Van Gogh Museum®
Your purchase supports the work of the Van Gogh Museum


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