Get in the loop
Send us your old jeans and win
To create the MUD Jeans ✕ Van Gogh Museum Capsule Collection, we need your jeans. Your jeans will be recycled into fashionable pieces of art. Send them by requesting a free return label below.
Private museum tour
You can also win a private museum tour that you can join with a friend. We will pick 15 winners* by 1st June 2022.
*The randomly selected winner will be notified by e-mail.
Join the journey and see how we're using your old jeans to create this collection
Collecting old jeans
Recycling old jeans, take metals off
Calik Denim in Turkey dyes the yarns
Fabric arrives at Yousstex in Tunisia
Yousstex makes trials for best results
Social photoshoot of the final products
Sending the jeans to Active Ants warehouse
Official launch & first access
Inspired by his letters
The collection was inspired by one of Van Gogh’s letters
‘Having hope for better times should not be a feeling but a doing in the present.’
Vincent van Gogh to his brother Theo, 3 March 1881
Get first access
Leave your details below to receive a special e-mail* with first access to The Van Gogh Museum.
*We will not sign you up for our regular newsletter.
This collaboration was developed with support of Calik Denim. Just like MUD Jeans & Van Gogh Museum who believe in pioneering innovation, they also lead with innovation in producing fabrics by combining recycled cotton & hemp with heritage denim.