Creating a world without waste

In circular design, simplicity is key. There are two main materials that go into every single one of our fabrics: organic cotton, recycled cotton.

A new way of doing business

It all started in 2012 when Bert van Son founded MUD Jeans. With over 30 years’ experience in the fashion industry he has seen it all. He witnessed that life for factory workers is extremely demanding, and that the endless demands for material, due to exploded production, are ruining our planet. He wanted to do things differently.

Why jeans? Well, jeans are one of the most polluting items in fashion. Using 7.000 litres of water and nasty chemicals. With over 200.000 million jeans being sold yearly, the impact of recycling jeans and using organic cotton can be huge.

Bert believes that having fun without destroying the earth and its resources is possible. Together with his team, Bert transformed MUD Jeans into an exemplary circular fashion company, introducing the pioneering Lease a jeans model in 2013 and consistently putting the circular economy principles into practice.

We want future generations
to enjoy this planet as
much as we do.

In order to radically change the fashion industry, we focus on three pillars.

> Circular economy

A circular economy is an alternative from the traditional linear ‘take, make and waste’ system. In a circular economy, fabrics are kept at their highest value during use, and re-enter the production process after use, never ending up as waste. At the moment our jeans contain 40% post-consumer recycled cotton. For us the sky is not the limit, we always try to improve our products. Our goal is to be the first to introduce jeans made from 100% post-consumer recycled cotton.  

> Fair Production

A pair of jeans made by happy people – totally possible! MUD Jeans only works together with selected manufacturers that ensure the wellbeing of everybody involved. Our jeans are made with Global Organic Textiles Standard (GOTS) certified cotton. GOTS monitors that the farmers work in fair and safe conditions, and that no pesticides, insecticides, or toxic chemicals are used at an stage.

Mr. Habib Ben Mansour, the owner of Yousstex International, our jeans supplier, takes good care of his staff and says that he makes noble products. We 100% agree.

> Positive Activism

With a smile on our face, we tell the world how recycling jeans and using innovative production techniques will change the world for the better. By sharing knowledge and being transparent we aim to inspire others to walk the talk. Entrepreneurs and students, you are invited to share your interview questions during our monthly Zoom about ‘being a circular business’.

Let's all go circular?

There is one tiny challenge here. In order to make the circular economy an attractive proposition in fashion, recycled cotton would have to be cheaper than newly produced cotton, and not the other way around. However, this is not the case or rather, not yet. We take on the challenge. We want to be the pioneering brand showing the world that we can create a circular denim brand anyhow.

The MUD Method

Recycle

By making jeans from recycled denim we avoid waste and cut down on water and CO2 use. Our jeans contain 40% recycled denim, we aim to launch the first jeans made from 100% post-consumer recycled denim.

Fair production

If something is surprisingly cheap, someone else, somewhere in the world, is paying for it. That’s why we keep our supply chain short. The denim experts in the factories earn above minimum wage. GOTS monitors that our farmers work under safe conditions.

Toxic-free

Bye, old and dirty techniques used to create jeans. We eliminated PP spray, use Cradle2Cradle (C2C) indigo dye and our factory’s laundry recycles 95% of its water through reverse osmosis. Also, our paper tags are OEKO- TEX certified.

Transparent

By conducting a Life Cycle Assessment (LCA) we can share the exact environmental impact of every jeans in our collection. The LCA is carried out by Ecochain. Our frequent visits to our factories are always shared on social media and we answer all questions.

Seasonless

6 Collections a year? No. Our styles are seasonless and made to last. We want you to wear your MUD Jeans as long as possible. That’s why we make classic fits and only occasionally add a new fashionable style or colour.

CO2 neutral

Our jeans are CO2 neutral. We avoid on average 70% of Co2 emission in production when compared to average values. The remaining Co2 produced across all business processes is offset via the Blue dot offsetting programs.

Send old jeans

We take back pre-loved denim, whatever brand they are from. They just need to be made from 96% cotton or more. New customers get €10,- off their purchase or a month free lease and we’ll recycle your old jeans into new, cool denim.

Lease a jeans

Do you really need to be the owner of the jeans you are wearing? By renting your jeans for €9,95 per month you pay for the performance of the jeans, while we stay the owners of the raw material and get them back at the end of life.

Organic

Conventional cotton is one of the thirstiest and chemical-intensive crops to grow. We use GOTS certified organic cotton which has the least impact on the environment and the people wearing them. Meaning: no pesticides or insecticides are used.

Vegan

At MUD Jeans we have a holistic approach to caring. We care about the environment, the people and also the animals, that’s why our jeans consist of recycled & organic cotton and we use printed labels instead of leather patches. We are even Peta Vegan approved.

Recycle

By making jeans from recycled denim we avoid waste and cut down on water and CO2 use. Our jeans contain 40% recycled denim, we aim to launch the first jeans made from 100% post-consumer recycled denim.

Fair production

If something is surprisingly cheap, someone else, somewhere in the world, is paying for it. That’s why we keep our supply chain short. The denim experts in the factories earn above minimum wage. GOTS monitors that our farmers work under safe conditions.

Toxic-free

Bye, old and dirty techniques used to create jeans. We eliminated PP spray, use Cradle2Cradle (C2C) indigo dye and our factory’s laundry recycles 95% of its water through reverse osmosis. Also, our paper tags are OEKO- TEX certified.

Transparent

By conducting a Life Cycle Assessment (LCA) we can share the exact environmental impact of every jeans in our collection. The LCA is carried out by Ecochain. Our frequent visits to our factories are always shared on social media and we answer all questions.

Seasonless

6 Collections a year? No. Our styles are seasonless and made to last. We want you to wear your MUD Jeans as long as possible. That’s why we make classic fits and only occasionally add a new fashionable style or colour.

CO2 neutral

Our jeans are CO2 neutral. We avoid on average 70% of Co2 emission in production when compared to average values. The remaining Co2 produced across all business processes is offset via the Blue dot offsetting programs.

Send old jeans

We take back pre-loved denim, whatever brand they are from. They just need to be made from 96% cotton or more. New customers get €10,- off their purchase or a month free lease and we’ll recycle your old jeans into new, cool denim.

Lease a jeans

Do you really need to be the owner of the jeans you are wearing? By renting your jeans for €9,95 per month you pay for the performance of the jeans, while we stay the owners of the raw material and get them back at the end of life.

Organic

Conventional cotton is one of the thirstiest and chemical-intensive crops to grow. We use GOTS certified organic cotton which has the least impact on the environment and the people wearing them. Meaning: no pesticides or insecticides are used.

Vegan

At MUD Jeans we have a holistic approach to caring. We care about the environment, the people and also the animals, that’s why our jeans consist of recycled & organic cotton and we use printed labels instead of leather patches. We are even Peta Vegan approved.


Let’s not forget...
your sexy butt

Classic Fits

Seasonless, fashionable and high quality. That’s the best way to describe our jeans. We make classic fits in a sustainable way and occasionally add fashionable styles or colours. Always: inspired by nature, made by using innovative techniques.


Classic Fits

Seasonless, fashionable and high quality. That’s the best way to describe our jeans. We make classic fits in a sustainable way and occasionally add fashionable styles or colours. Always: inspired by nature, made by using innovative techniques.

Skinny Hazen - Fan Stone

Skinny Hazen

Fan Stone

Regular Dunn - Stone Black

Regular Dunn

Stone Black

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