There are plenty of good reasons for not being part of Black Friday. With all its over the top discount hysteria, it's a day that helps very few and harms a lot more - be it in social, ecological or economic terms. We've no desire to support this kind of frenzied consumerism, either as producers or personally as consumers.
And on this day, that's precisely why we – a handful of like-minded brands – are not just saying no, but standing together. We'll be fielding various initiatives and constructive actions for fair and sustainable ways of doing business and consuming, including: Freitag, RAEBURN, Flamingos life, Brompton. Thanks for saying no and spreading the word. #noblackfriday
The bag makers at FREITAG are not selling any products for 24 hours and offering to borrow a bag instead.
The circular denim experts from MUD Jeans close their online store and launch their Pre-loved platform with a live shopping event.
Fashion brand, RÆBURN are disabling their online store and hosting a free repairs event at their East London studio.
Flamingos life, known for their plant-based sneakers, are likewise closing their online store for the day.
The folding bike pioneer Bromptonis offering free access to cycling around the world to encourage riding instead of spending.