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Turning Black Friday Blue:
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FRIDAY NOV 24th 10:00 - 15:00 CET



BLACK FRIDAY:
YES, WE'RE ALL NAYSAYERS

There are plenty of good reasons for not being part of Black Friday. With all its over the top discount hysteria, it's a day that helps very few and harms a lot more - be it in social, ecological or economic terms. We've no desire to support this kind of frenzied consumerism, either as producers or personally as consumers.

And on this day, that's precisely why we – a handful of like-minded brands – are not just saying no, but standing together. We'll be fielding various initiatives and constructive actions for fair and sustainable ways of doing business and consuming, including: Freitag, RAEBURN, Flamingos life, Brompton. Thanks for saying no and spreading the word. #noblackfriday

The bag makers at FREITAG are not selling any products for 24 hours and offering to borrow a bag instead.

The circular denim experts from MUD Jeans close their online store and launch their Pre-loved platform with a live shopping event.

Fashion brand, RÆBURN are disabling their online store and hosting a free repairs event at their East London studio.

Flamingos life, known for their plant-based sneakers, are likewise closing their online store for the day.

The folding bike pioneer Brompton is offering free access to cycling around the world to encourage riding instead of spending.


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