Natural and recycled materials

To make sure your jeans only consist of environmentally-friendly materials, we partnered up with some independent organizations.

To make sure your jeans only consist of environmentally-friendly materials, we partnered up with some independent organizations.

Recycled Cotton

Our jeans consist of up to 40% post-consumer recycled cotton, which is the highest percentage out there. Recycled post-consumer denim is our favourite material as it allows us to lower our use of virgin materials and in so doing, save water, energy and protect biodiversity. The aim to make our jeans 100% from postconsumer recycled cotton. Imagine the positive impact we can achieve then!

Our jeans are made from environmentally friendly materials; namely recycled and organic cotton. Cotton is a natural fibre, and therefore better for your body than materials that consist of blended fabrics. It’s very breathable, comfortable and hypoallergenic.

GRS certified

All recycled material is GRS certified. The GRS (Global Recycle Standard) is a full product standard that sets requirements of recycled content, chain of custody, social and environmental practices and chemical restrictions. By being GRS certified we ensure that the recycled components of our jeans are safe for our customers and the planet.

Recycled Cotton

Our jeans consist of up to 40% post-consumer recycled cotton, which is the highest percentage out there. Recycled post-consumer denim is our favourite material as it allows us to lower our use of virgin materials and in so doing, save water, energy and protect biodiversity. The aim to make our jeans 100% from postconsumer recycled cotton. Imagine the positive impact we can achieve then!

Our jeans are made from environmentally friendly materials; namely recycled and organic cotton. Cotton is a natural fibre, and therefore better for your body than materials that consist of blended fabrics. It’s very breathable, comfortable and hypoallergenic.

GRS certified

All recycled material is GRS certified. The GRS (Global Recycle Standard) is a full product standard that sets requirements of recycled content, chain of custody, social and environmental practices and chemical restrictions. By being GRS certified we ensure that the recycled components of our jeans are safe for our customers and the planet.

In circular design, simplicity is key. There are two main materials that go into every single one of our fabrics: organic cotton and recycled cotton.

In circular design, simplicity is key. There are two main materials that go into every single one of our fabrics: organic cotton and recycled cotton.

Organic Cotton

Organic cotton is grown without pesticides, insecticides, herbicides or whichever -cides are out there. The plants are non GMO, the ground it’s grown on is toxic free and is given time to recover in between harvests. In short, it’s better for your skin and the planet. Our denim consists of 60-75% organic cotton depending on the style, which is supplemented with recycled cotton.

GOTS certified

Since we want the best organic cotton out there, GOTS is the ultimate certified material. The Global Organic Textile Standard ( GOTS) is an internationally recognized organic textile standard. All the virgin cotton that we use to make our jeans is GOTS certified. This way we can ensure that the cotton we use has been harvested with the highest environmental and social standards.

OCS

We not only use organic cotton but we also triple check that it is in the jeans you purchase. The Organic Cotton Standard (OCS) verifies and tracks the organic material in the final product. All of our fabrics are OCS certified.

GOTS certified

Since we want the best organic cotton out there, GOTS is the ultimate certified material. The Global Organic Textile Standard ( GOTS) is an internationally recognized organic textile standard. All the virgin cotton that we use to make our jeans is GOTS certified. This way we can ensure that the cotton we use has been harvested with the highest environmental and social standards.

OCS

We not only use organic cotton but we also triple check that it is in the jeans you purchase. The Organic Cotton Standard (OCS) verifies and tracks the organic material in the final product. All of our fabrics are OCS certified.

Organic Cotton

Organic cotton is grown without pesticides, insecticides, herbicides or whichever -cides are out there. The plants are non GMO, the ground it’s grown on is toxic free and is given time to recover in between harvests. In short, it’s better for your skin and the planet. Our denim consists of 60-75% organic cotton depending on the style, which is supplemented with recycled cotton.

Synthetic Fibres

Synthetic Fibres

Natural fibres like cotton are biodegradable and hence will leave no traces when returning to nature. Synthetic fibres like Polyester and Elastane are meant to last. Forever. Just like plastic bottles, they are petroleum based and, on top of that, shed microplastic fibres when being washed.

That’s why we advocate for rigid denim, but everyone needs a little stretch sometimes – we get that. Currently our stretch jeans contain a max of 2% elastane and we use stitching yarn with a polyester core for extra strength. By retaining synthetic content to under 4% we keep the jeans recyclable. To minimise our synthetic use even further we’re currently running tests on cellulose based stitching yarn and biodegradable elastane alternatives.

Natural fibres like cotton are biodegradable and hence will leave no traces when returning to nature. Synthetic fibres like Polyester and Elastane are meant to last. Forever. Just like plastic bottles, they are petroleum based and, on top of that, shed microplastic fibres when being washed.

That’s why we advocate for rigid denim, but everyone needs a little stretch sometimes – we get that. Currently our stretch jeans contain a max of 2% elastane and we use stitching yarn with a polyester core for extra strength. By retaining synthetic content to under 4% we keep the jeans recyclable. To minimise our synthetic use even further we’re currently running tests on cellulose based stitching yarn and biodegradable elastane alternatives.

Stainless steel

Usually buttons are made of a blend of metals and plastics, which makes them unfit for recycling. Our buttons and rivets are made of 100% stainless steel, ready for their next lifecycle once you’re done using them. We are currently looking to collaborate with a social enterprise, to facilitate the manual removal of buttons and rivets from the jeans, in order to be able to recycle them into new ones.

Paper and printed labels

To make sure our jeans can be recycled after use, we replaced the usual leather patch on jeans with a printed label. This results in the jeans consisting of one material only (monomaterial) and therefore facilitates recycling. Positive side effect: No animals are harmed in the production of our denim.

FCS certified

Our paper labels are FCS certified, which ensures us that the forests used to make the paper we used are managed in a way to preserve biodiversity as well as benefit the lives of local people and workers.

Paper and printed labels

To make sure our jeans can be recycled after use, we replaced the usual leather patch on jeans with a printed label. This results in the jeans consisting of one material only (monomaterial) and therefore facilitates recycling. Positive side effect: No animals are harmed in the production of our denim.

FCS certified

Our paper labels are FCS certified, which ensures us that the forests used to make the paper we used are managed in a way to preserve biodiversity as well as benefit the lives of local people and workers.

Packaging

No plastics or unnecessary materials are included in our packaging. Our packaging is made out of cardboard, of which 72% is from recycled cardboard. Due to the advanced technology used by our logistics partner, each box is made to measurement. This way we only use what we need and avoid waste. Cardboard is organic, ethical, easily recyclable and 80% biodegradable.

PETA-approved vegan

The PETA-approved Vegan certificate ensures that no animal products were used throughout the production of our jeans. Being sustainable goes further than human welfare, that’s why all our denim is cruelty-free and vegan.

Cradle 2 Cradle

Cradle 2 Cradle assesses the material health of a product, its impact on the environment as well as its recyclability. That’s why our indigo dye is Cradle 2 Cradle certified.

Denim Innovation - Denim of the future

Denim Innovation

Denim of the future

Fair Production

Made by happy Jeans Makers

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