Our jeans consist of up to 40% post-consumer recycled cotton, which is the highest percentage out there. Recycled post-consumer denim is our favourite material as it allows us to lower our use of virgin materials and in so doing, save water, energy and protect biodiversity. The aim to make our jeans 100% from postconsumer recycled cotton. Imagine the positive impact we can achieve then!
Our jeans are made from environmentally friendly materials; namely recycled and organic cotton. Cotton is a natural fibre, and therefore better for your body than materials that consist of blended fabrics. It’s very breathable, comfortable and hypoallergenic.