Frontrunners in Circular Denim
Frontrunners in circular denim
Frontrunners in Circular Denim
We’re the world’s first circular denim brand. By applying the principles of the circular economy we’re reducing our environmental footprint.
We’re the world’s first circular denim brand. By applying the principles of the circular economy we’re reducing our environmental footprint.
61.7 mio
We saved 61.7 million litres of water in 2022
251,047
We avoided 251 thousand kilos of CO2 emissions in 2022
18,363
We saved 18,363 jeans from landfill and incineration in 2022
533 mio
We saved 533 million litres of water in the last 4 years
1 mio
We avoided 1 million kilos of CO2 in the last 4 years
160,000
ln 2019 alone we have preserved 160,000 m2a of land
66,787
We saved 66,787 jeans from landfill and incineration in the last 6 years
Water
To produce one pair of MUD Jeans we use 400 litres of water. Through our annual Lifecycle Analysis we know that, by using recycled cotton, recycled water & water-saving production techniques, your jeans save 72% water.
CO2
Producing one pair of MUD Jeans emits 3.4 kg of CO2. Through our annual Lifecycle Analysis we know that, by using recycled cotton, renewable energy & energy-saving production techniques, your jeans save 41% CO2.
Recycling
With our take-back scheme we collect jeans that consist of at least 96% cotton. In collaboration with the denim experts at Recover and Tejidos Royo in Valencia new denim fabrics are made, containing up to 40% post-consumer recycled cotton.
Water
To produce one pair of MUD Jeans we use 581 litres of water, compared to an industry standard of 7,000 litres. So, your jeans save 6,419 litres of water. This is made possible by the water recycling plants and innovative washing techniques at our factories.
CO2
MUD Jeans are carbon neutral. Producing one pair of MUD Jeans emits 7,14kg of CO2. This is 70% less than industry standard. The savings come from the use of low energy production techniques, land and water transportation and the use of recycled cotton. Our efforts don’t stop here, since 2016 we’ve been offsetting our emissions and are therefore carbon neutral. Read the full BLUEdot report here.
Landuse
On average a pair of MUD Jeans uses 47% less land than industry standard. Land occupation, whether urban or agricultural, has an impact on natural land and its ecosystems. A pair of MUD Jeans only uses 5,16 m2a of which 99% is agricultural land. By using up to 40% recycled cotton in our jeans we are able to lower our use of organic cotton and by extension our use of land and impact on biodiversity.
Recycling
We’ve already turned 66,787 jeans into new denim. With our take-back scheme we collect jeans that consist of more than 96% cotton. In collaboration with the denim experts at Recover and Tejidos Royo in Valencia new denim fabrics are made, containing 40% post-consumer recycled cotton.
Show me the numbers
Recycling Jeans
Recycling jeans
With a team of world-class experts in recycling we manage to close our own loop. Our new jeans contain up to 40% post-consumer recycled denim. The highest percentage out there.
With a team of world-class experts in recycling we manage to close our own loop. Our new jeans contain up to 40% post-consumer recycled denim. The highest percentage out there.
Recycling jeans
With a team of world-class experts in recycling we manage to close our own loop. Our jeans contain up to 40% post-consumer recycled denim. The highest percentage out there.
We have created the first jeans made from 100% post-consumer recycled cotton.
Our goal is to design the first jeans made from 100% post-consumer recycled cotton.
Our 2025 goals
Our 2025 goals
- Product
- People
- Environment
- Activism
- Achieve 100% circularity.
- Ground 100% post-consumer recycled denim products within our collection.
- Further investigate and improve the durability of our jeans.
- Introduce elastane alternatives within our stretch denim.
- Increase size inclusivity across our collection.
- Increase our model diversity across the website and social media.
- Introduce special design jeans for jeans wearers with disabilities.
- Assist all of our supply chain partners in their transition to renewable energy.
- Make use of all 2nd choice garments.
- Quantify and reduce all types of waste generation across our supply chain partners.
- Expand our monthly webinar to a wider audience.
- Grow our Voices for Good platform on an international scale.
- Use our Earth Day Off to grow a collective volunteering event.
- Product
- Environment
- People
- Activism
- Achieve 100% circularity.
- Ground 100% post-consumer recycled denim products within our collection.
- Further investigate and improve the durability of our jeans.
- Introduce elastane alternatives within our stretch denim.
- Assist all of our supply chain partners in their transition to renewable energy.
- Make use of all 2nd choice garments.
- Quantify and reduce all types of waste generation across our supply chain partners.
- Increase size inclusivity across our collection.
- Increase our model diversity across the website and social media.
- Introduce special design jeans for jeans wearers with disabilities.
- Expand our monthly webinar to a wider audience.
- Grow our Voices for Good platform on an international scale.
- Use our Earth Day Off to grow a collective volunteering event.