Materials

Materials

‘Our goal is a pair of jeans made of 100% post-consumer recycled denim. Ambitious, we know

Our impact         Certificates         Materials         Denim innovation         Wash consciously          Fair fashion

Materials

‘Our goal is a pair of jeans made of 100% post-consumer recycled denim. Ambitious, we know

Recycled cotton

The production of our favourite material, recycled post consumer denim, saves water, pesticides, energy,… basically everything you need to produce virgin cotton. Our jeans consist of up to 40% post-consumer recycled cotton, which is the highest percentage out there. In the recycling factory in Valencia the metals are cut out of the jeans. Then the fabric is shredded until it resembles a blueish version of fresh cotton. To ensure the best quality, the fibre is mixed with virgin organic cotton, since mechanical recycling shortens the filaments of recycled cotton. Lastly the fibres are spun into new yarn which is ready to be dyed and woven into new denim fabric at the fabric mill.

Organic cotton

Organic cotton is grown without pesticides, insecticides, herbicides or whichever -cides are out there. The plants are non GMO, the ground it’s grown on is toxic free and is given time to recover inbetween harvests. In short, it’s better for your skin and the planet. Our denim consists of 60-75% organic cotton depending on the style, which is supplemented with recycled cotton.

Organic cotton

Organic cotton is grown without pesticides, insecticides, herbicides or whichever -cides are out there. The plants are non GMO, the ground it’s grown on is toxic free and is given time to recover inbetween harvests. In short, it’s better for your skin and the planet. Our denim consists of 60-75% organic cotton depending on the style, which is supplemented with recycled cotton.

Stainless steel

Usually buttons are made of a blend of metals and plastics, which makes them unfit for recycling. Our buttons and rivets are made of 100% stainless steel, ready for their next lifecycle once you’re done using them. The buttons and rivets are speretaed from the jeans and recycled into new ones.

Stainless steel

Usually buttons are made of a blend of metals and plastics, which makes them unfit for recycling. Our buttons and rivets are made of 100% stainless steel, ready for their next lifecycle once you’re done using them. The buttons and rivets are separated from the jeans and recycled into new ones.

 

Paper and printed labels

To make sure our jeans can be recycle after use, we replaced the usual leather patch on jeans with a printed label. This results in the jeans consisting of one material only (monomaterial) and therefore facilitates recycling. Positive side effect: No animals are harmed in the production of our denim.
Our paper labels are Cradle 2 Cradle certified, which means they consist of non-toxic components and are therefore save for recycling.

Paper and printed labels

To make sure our jeans can be recycle after use, we replaced the usual leather patch on jeans with a printed label. This results in the jeans consisting of one material only (monomaterial) and therefore facilitates recycling. Positive side effect: No animals are harmed in the production of our denim. Our paper labels are Cradle 2 Cradle certified, which means they consist of non-toxic components and are therefore save for recycling.