Wash Consciously

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Wash consciously

To wash or not to wash? That’s the great denim discussion. To make it easy for you we made a selection including the best tips from the industry and from our own denim gurus.

Wash consciously

To wash or not to wash? That’s the great denim discussion. To make it easy for you we made a selection including the best tips from the industry and from our own denim gurus.

Recently we carried out a survey about denim care and the results were shocking. We discovered that jeans are mostly washed just out of habit and not because they are actually dirty or stained. This requires lots of water, energy use and it makes your jeans fade quicker. So read along for some washing tips!

Recently we carried out a survey about denim care and the results were shocking. We discovered that jeans are mostly washed just out of habit and not because they are actually dirty or stained. This requires lots of water, energy use and it makes your jeans fade quicker. So read along for some washing tips!

Wash less

Only wash when your jeans are actually dirty. Sounds like needless advice, yet we tend to forget and wash out of habit. The real denim freaks suggest to only wash your jeans a few times a year.

Wash cooler

Save 30% of energy by washing at 40 degrees instead of 60 degrees. In the case of stains, it is even better to add extra stain remover than to increase the temperature.

Use the eco button

The energy label of your washing machine is based on the use of the eco button during all your washes. Do you have an eco button but never tried it out? Truth or dare, let’s go eco on your next wash.

 

Wash less

Only wash when your jeans are actually dirty. Sounds like needless advice, yet we tend to forget and wash out of habit. The real denim freaks suggest to only wash your jeans a few times a year.

Wash cooler

Save 30% of energy by washing at 40 degrees instead of 60 degrees. In the case of stains, it is even better to add extra stain remover than to increase the temperature.

Use the eco button

The energy label of your washing machine is based on the use of the eco button during all your washes. Do you have an eco button but never tried it out? Truth or dare, let’s go eco on your next wash.

 

Never ever wash your jeans (unless you really, really have to).

Never ever wash your jeans (unless you really, really have to).

Inside out

Washing your jeans turned inside out will help to keep your jeans from fading and maintains the quality. Plus, having them turned wrong-side-out will keep the other clothes in the wash from constantly rubbing and bumping along the outside of them. Always check your pockets before washing, perhaps you’ll find a forgotten coin.

Use vinegar

Adding some drops of white vinegar to your jeans first wash cycle helps prevent premature fading, keeping the jeans looking new even after you’ve worn them many times. Especially when the jeans are dark and new, and still give off color, vinegar helps to adhere the dye to the denim. 

Hang dry

There is nothing worse for your jeans than a tumble dryer. The jeans shrink enormously and it requires unneeded energy use. If you hang your jeans outside, you can best do this inside out to prevent discoloration. Hang your jeans as soon as possible after washing. And repeat after us: never-ever-tumble-dry-your-jeans.

‘Don’t wash until absolutely necessary method’

Air wash    

Don’t use a washing machine at all! Just hang your clothes outside for a night. The fresh air that breezes trough your clothes will make your clothes smell fresh the next morning. Check the weather forecast beforehand and take a deep breath to check the outside smells in your neighborhood.

For the real denim freaks

Go take a bath with your jeans. Fill your tub with hot water (as hot as you can bear). Put on the jeans and get in the tub. Stay there until the water has cooled down. Get out of the tub and, while still wearing the jeans, sit in the sun while the jeans air dry.

Say no to

Never use powder detergent as this can leave stains on dark jeans.