Our Road To 100
December 08, 2023
Circularity is our inspiration, end goal and everything in between. The best way for us to live this philosophy? Attempting the ultimate challenge and creating a jeans from 100% post-consumer recycled cotton. This is our 'Road to 100'. This blog will keep you up to date on where we stand on this exciting project. Read more
Why We Wash Your Denim and How We Make It Sustainable
November 03, 2023
Did you know that washing is an important step in denim production? This blog will explain what denim washing is, why it's important and how it can be done as sustainable as possible. Read more
What The New EU Measures Mean For The Fashion Industry
April 14, 2022
The EU has set up a new strategy for a more sustainable & circular textile industry and we are here for it! While it is a well known fact that the textile industry has a tremendous negative environmental and social impact, up until now, most EU sustainability policies seem to have almost ignored this sector. However, the new "EU Strategy for Sustainable and Circular Textiles" has ambitious goals, reaching from mandatory ecodesign requirements to laws combatting the issue of greenwashing. This blog summarises the main points within the strategy, as well as some potential pitfalls. Read more
Mineral Dyed Denim
September 11, 2020
Inspiration
September 11, 2020
Factivism Circular Economy
September 11, 2020