What is B Corp

B Lab is a non-profit organisation that certifies for-profit companies on their social and environmental performance, public transparency and accountability. To certify you have to complete a rigorous assessment and only if you reach a score higher than 80 over the max score of 200, you call your company a B Corp. The assessment not only evaluates the product or service, but it also assesses the overall positive impact of the company. It looks carefully how the company impacts its workers, customers and the environment.

How to certify

To certify you must have a social and environmental mission, which you thoroughly assess and monitor on an annual basis. The company is also required to change their legal governing documents to ensure that decisions balance profit and purpose. Every two years companies are required to undergo reassessment. Each time B Lab makes the assessment a little bit harder, which allows companies to keep pushing for continuous improvement.

The table below displays our scores. We are currently completing our reassessment and we are very excited to share the new score with you soon.

To us, B Corps are next-level companies. Making profit while using business as a force for good.

Since 2015

In 2015, MUD Jeans signed the Declaration of Interdependence, in which it is stated that companies wanting to be a B Corp must be the change we seek in the world. They ought to be conducted as if people and place mattered, that through their products, practices, and profits, businesses should aspire to do no harm and benefit all. And last, to do so, companies must act with the understanding that we are each dependent upon another and thus responsible for each other and future generations. MUD Jeans takes all these points very seriously and therefore since 2015, as a B Corp, is committed to use business as a force for good and joins this Global Community of Leaders together with other inspiring brands such as Patagonia, Eileen Fisher and Veja.

We are proud to be a B Corp since 2015.

The table below displays our scores. We are currently completing our reassessment and we are very excited to share the new score with you soon.

2015 B Corp Score 2017 B Corp Score 2019/2020 B corp Score

91.2

87.7

124.7

Regular Swan

Authentic Indigo

Regular Swan - Authentic Indigo

Regular Dunn

Stone Blue

Regular Dunn - Stone Blue

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