Our Impact

Our impact

The circular economy guides every decision we make at MUD Jeans. From the design of our jeans, in which we said goodbye to leather patches, to taking back your worn MUD Jeans for recycling. Our ultimate goal: a world without waste. Along the way we’ve already made a lot of impact.

Our Impact

The circular economy guides every decision we make at MUD Jeans. From the design of our jeans, in which we said goodbye to leather patches, to taking back your worn MUD Jeans for recycling. Our ultimate goal: a world without waste. Along the way we’ve already made a lot of impact.

Our impact         Certificates         Materials         Denim innovation         Wash consciously          Fair fashion

We saved 550 million litres of water until 2019

We avoided 1,5 million kilos of CO2 until 2019

We saved 20.000 jeans from landfill and incineration until 2019

Water

To produce one pair of MUD Jeans we use 577 litres of water, compared to an industry standard of 7,000 litres per jeans. So with every jeans purchased you save 6,423 litres of water. We added it up and until 2019 we’ve saved 550 million litres of water – which could almost fill an entire ocean. Also: if water is used in our production we make sure that it comes out cleaner than before. Water recycling plants and innovative washing techniques used at the factories we work with make this possible.

CO2

MUD Jeans is carbon neutral. With the help of Ecochain we’ve conducted a Life Cycle Assessment and found out that 7,14kg of CO2 are emitted during the production of one pair of MUD Jeans. This is 69% less than the industry standard. We owe these savings to decisions throughout the production such as the use of renewable energy in our factories as well as the use of recycled cotton. But our efforts don’t stop here, since 2016 we’ve been offsetting our emissions and are therefore carbon neutral. Read the full Bluedot report here. Next up on our carbon agenda: becoming carbon positive.

Recycling

Up until 2019 we’ve saved 20,000 jeans from landfill and incineration and turned them into new denim. With our take-back scheme we collect jeans that consist of more than 96% cotton and send them to the recycle factory Recovertex in Spain. In collaboration with the denim experts in Valencia, our fabrics are made with up to 40% recycled post consumer denim.

Chemicals

We’ve eliminated all toxic chemicals such as potassium permanganate from our production processes and replaced it with techniques such as laser, ozone and E-flow. The few chemicals still used throughout the production are entirely non-toxic and are Nordic Swan Ecolabel certified.

2020 goals

Of course this is not our end goal, and we’ve got big plans for the future. Our wildest dream is to one day sell 100% recycled denim and therefore close our loop entirely. Until we get there, we’ve set some smaller goals for 2020 such as trying on the first sample of a 100% recycled denim, expanding our take-back scheme outside of the free shipping zone and mapping and reducing our energy and water use. To achieve them we have conducted a full LCA study to find out every single detail about each of our jeans. For more info read our full Sustainability Report.